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AR Game Development – Global Gaming Campaign for Consumer Engagement

Context:

A leading gaming company needed to develop a web-based augmented reality (AR) game as part of a global digital campaign. The goal was to deliver a highly interactive, gesture-controlled experience that required no app installation—ensuring seamless access across mobile browsers for maximum reach and engagement.

Challenges:

Delivering a lightweight browser game that offered high interactivity with zero download friction
Implementing real-time facial gesture control (specifically mouth movement) as the primary input method
Ensuring smooth performance across mobile devices while integrating 3D environments and physics-based interactions
Achieving real-time responsiveness within the constraints of browser-based platforms

Solutions Delivered by Upperthrust:

Developed a full-stack, browser-based AR game using React, Three.js, Cannon.js, and MediaPipe
Integrated real-time facial tracking with MediaPipe to capture and respond to mouth gestures accurately
Created an immersive 3D world with Three.js, with realistic object dynamics powered by Cannon.js
Deployed the game as a fully responsive web app, removing the need for app store downloads or device-specific installations
Implemented optimizations for performance, collision detection, and smooth gameplay on mobile

Benefits Achieved:

Delivered a gesture-controlled AR experience with precise real-time tracking
Enabled frictionless access via browsers, improving campaign reach and engagement
Achieved high user replayability and retention due to novel interaction design
Strengthened the gaming platform’s AR capabilities for future campaigns
Established a foundation for scalable, cross-platform AR game development in web environments

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